Khoa Bui - The Online Entrepreneur

Judeth Wilson is a famous world class speaker who regularly travels the world and has also appeared on Channel 7 the Morning Show. Judeth is the owner of the successful company called “Upfront Communications” (http://www.upfrontcommunications.com.au) which trains companies and staff on increasing people’s potential. She is also known as the Millionaire Maker in Australia and speaks professionally in Seminars and numerous events. She is also happily married and currently living in New South Wales.

I’ve been working with Judeth for the past few months and I would like to say that she is extremely down to earth, very easy to work with, organized and business savvy. She has coached me with a lot of business strategies mainly in the areas of speaking and has definitely helped put money in my pocket just by critiquing my presentations and offering her wisdom. I’m also very fortunate to receive a great video testimonial from her below:

I highly recommend having Judeth Wilson on your team if you’re serious about increasing your wealth and potential. You can find out more information about her on the following site:

http://www.judethwilson.com

Today I’m proud to announce that I’ve been featured in LifeHacker Australia. Since I launched my video “The 3×5 Box Organiser Method” it has gained alot of responses and attention from the media.



I’ve been a reader of Lifehacker for a few years now and just in case you don’t know what LifeHacker is, it’s a huge website that provides quality information, tips, advice and strategies in improving your life. The website alone inspires hundreds of thousands of visitors each day.



I never thought the day would come when my face would appear in this great community website.



What I also find most interesting was this.



It was an idea conjured in my head. Implented in 1 day. I was not motivated. I only had a few hours sleep before hand. No planning. No preparation. A non perfect video.



On the flip side of this.



In the video, I pulled out the card that said “Just produce the non-perfect product and tweak later”



I had no idea it would be featured in a popular website!



Here’s the link:



http://www.lifehacker.com.au/tips/2009/01/19/organise_your_life_with_a_3_by_5_file_box.html



Thanks LifeHacker!

Whenever you are building a website, there are certain parts of a webpage that will give you the most effective result.


A recent study was conducted that analysed over 500 people’s eye movements whenever the person would view a web site. What they did was they presented a typical two column website that contained content and a few pictures. As a result of 500 tests and infrared anaylsis, they found that people’s eye movements usually go from left to right and then scan downwards.


People usually scan a web page … not read the entire web page in one go.


So what can do you to take advantage of this? It’s important to place all of your most important assets near the top of the web page and a few going down. So take for example, the goal of your website is for them to contact you. You can place a small contact banner or form near the top of every web page, by doing this, people are highly guaranteed to click on your contact form.


Think about your most favourite website? How do they place their content? Is it full of content with no pictures? or do they sprinkle the content and make it easy for you to read? You will find that most News websites, they have good positioning of their news, pictures and content.


People these days are very busy and don’t have time to digest alot of information. Always keep this in mind when presenting your site to the audience.

Now this one is a biggie. Before I explain to you what constitutes effective website branding, let me ask you a question:


What colours do you see when you think of:

• Google
• Coke
• McDonalds

Now close your eyes for a moment and see those colours that belong to those brands.


What you just saw in your mind is worth hundreds of millions of dollars in a split second. Those companies spend millions of dollars to get you to remember those colours and their brand.


The reason why branding is so important is because it sets you apart from everyone else. It defines YOU, it makes YOU rememberable and it sells YOU. That’s it!


Lets say you build a website and your main choice in colours is green. Now lets say you build a product and make it red. If people see your product and go to your website, they become slightly confused about you. This also applies to your style and design of your products.


For example, Apple. Think of all of their products and how their design and colours are very similar to each other. Yes, they change colours on their iPods but their design is the same, with slight variations to their iPod collection.


When you spend years building your brand, people come to remember you and respect you in your industry. Eventually, your brand becomes a quality standard and people will pay alot for it and your competitors can’t steal it from you (well, not that I am aware of these days)


Think of Bill Gates, how he dresses, notice how strikingly consistent he wears his clothes. This is no accident, your style, your website brand, your choice in colours is what defines you. People want you. What about the Harry Potter books, a book series that maintain the same brand, how else can you identify it with? What if there was one Harry Potter book that had the correct title but different font, different positioning, different wording and style, this would confuse you. You may begin to think “what’s going on here?” and JK Rowling may begin to loose a fan…. millions more were that came from tho!


If you’re just starting out in the buiness world, it’s worth the effort to focus some attention on what choice of colours you are comfortable with to brand your products and services.


If you brand your website effectively enough, your brand will have it’s place amoungst the many other companies who spend millions to sit in the mind of others.