Viral Marketing
For the past few days, I’ve had the flu, I’ve been coughing, having massive headaches and the sniffles and for some wierd reason, I feel as if I need to blog about Viral Marketing. To me, this is a very interesting topic. Firstly, what is viral marketing?
Let me ask you, have you ever received an email, whether it is an interesting article or joke and then you forwarded it to someone else? That is viral marketing! It’s something that has been created and passed on and on and on. It’s like the flu, it just keeps moving from one person to another.
So what does it take to get your product, website or service viral? I’m anaylsed various viral marketing campaigns and I must say, some of the powerful viral marketing elements are the use of:
- Sex (yep, that got your attention didn’t it)
- Shocking Content
- Damn right hillarious
Think about it. Have you ever watched the video of David Crocker on youTube telling everybody to “Leave Britney Alone!” To me that was quite shocking to watch… however, I just had to share it with my friends. There was also the Paris Hilton Sex Tape that was passed around online, I believe it costs her exactly $0 to market that to millions of people online. There was also various videos of the olympics, people trying to make the jump but they somehow miss and do a hillarious maneuvers.
Those are some of the ways in which you can make your business viral. The great thing about it, it’s completely automated, it runs forever and your name is attached to that viral piece! Thus your name gets spread worldwide!
*cough cough*