Khoa Bui - The Online Entrepreneur

Now this one is a biggie. Before I explain to you what constitutes effective website branding, let me ask you a question:


What colours do you see when you think of:

• Google
• Coke
• McDonalds

Now close your eyes for a moment and see those colours that belong to those brands.


What you just saw in your mind is worth hundreds of millions of dollars in a split second. Those companies spend millions of dollars to get you to remember those colours and their brand.


The reason why branding is so important is because it sets you apart from everyone else. It defines YOU, it makes YOU rememberable and it sells YOU. That’s it!


Lets say you build a website and your main choice in colours is green. Now lets say you build a product and make it red. If people see your product and go to your website, they become slightly confused about you. This also applies to your style and design of your products.


For example, Apple. Think of all of their products and how their design and colours are very similar to each other. Yes, they change colours on their iPods but their design is the same, with slight variations to their iPod collection.


When you spend years building your brand, people come to remember you and respect you in your industry. Eventually, your brand becomes a quality standard and people will pay alot for it and your competitors can’t steal it from you (well, not that I am aware of these days)


Think of Bill Gates, how he dresses, notice how strikingly consistent he wears his clothes. This is no accident, your style, your website brand, your choice in colours is what defines you. People want you. What about the Harry Potter books, a book series that maintain the same brand, how else can you identify it with? What if there was one Harry Potter book that had the correct title but different font, different positioning, different wording and style, this would confuse you. You may begin to think “what’s going on here?” and JK Rowling may begin to loose a fan…. millions more were that came from tho!


If you’re just starting out in the buiness world, it’s worth the effort to focus some attention on what choice of colours you are comfortable with to brand your products and services.


If you brand your website effectively enough, your brand will have it’s place amoungst the many other companies who spend millions to sit in the mind of others.